Client onboarding is an afterthought until it becomes a bottleneck.

Don’t Complete, Specialize — By Ed Orozco

Designing better experiences by understanding how we see the world.

Close up of a human eye looking upwards.
Photo by Perchek Industrie on Unsplash

The definition of contrast

You should be paying for business outcomes instead.

Photo by Sharon McCutcheon on Unsplash

The value of design can’t be quantified in hours.

Time ≠ value

It’s a robust design practice that reflects human perception.

A image that displays the word “minimalism” as a trademark.

What makes a product useful?

Why in-depth knowledge of your customers and a solid long-term vision are the foundation of a design strategy.

Ed Orozco and Jinny Oh conducting a design strategy session in LA 2019. Photo by the author.

Ed Orozco

I Help Design Teams Grow Through UX Strategy, DesignOps, & Business Development.

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