Design strategy is a broader term covering all areas of your business. Product strategy focuses on your business' product and how it relates to customers and competitors.
An effective onboarding process for your design agency’s clients saves you time and is an essential part of their customer experience.
It’s an afterthought until it becomes a bottleneck. Not having a proper client onboarding process can introduce problems during the project from misaligned expectations, scope creeps, and unwanted delays.
I hear a lot of UX folks worry about competition.
They feel like they will be driven out of the market by cheaper options or expensive, larger firms.
Both the cheap and the large offer a broad portfolio of services, which might make you think you need to do the…
How to market your agency the right way.
Many UX agencies struggle to generate new business to survive, let alone grow consistently.
If you’re so good at design that you had to hire people to help you with your workload, chances are marketing and sales are not your specialty. …
A commodity is a well-known good that lots of producers sell to lots of buyers for a standard price.
Wikipedia defines it as:
In economics, a commodity is an economic good that has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly…
In this article, we’re going to explore the concept of contrast and its fundamental role in UX and visual design.
Let’s start by defining what contrast is.
Contrast is the quality of two juxtaposed elements to be different from one another.
The value of design can’t be quantified in hours.
Unlike mowing your lawn or your Netflix subscription, the value that design creates is challenging to see immediately, let alone quantify, but if done right, design can have a profound impact on the success of your business.
Instead of measuring its…
When minimalism works, it is always a result of a well-executed design process. It also allows people to seamlessly interact with the product or service, helping them achieve a specific task.
Disclaimer: I typically use the word product to refer to products or/and services. A service is a product.
The notion of using a shared code –a language– to exchange ideas with others is nothing short of fascinating.
In this article, I will explore how, since prehistoric times, language has helped us work together towards our common goals, becoming a vital part of our societies.
We are going to…
This is a continuation of my post What is Design Strategy and why do you need it:
Building a design strategy requires you to create your entire corporate strategy around design thinking and human-centered design (HCD) principles. Define a goal, create a product or service to achieve it, and measure…