Ed Orozco – Medium

Ed Orozco

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UX Collective

Strategic UX research doesn’t need fancy tools

How to align your startup around what matters to your users

Sep 18, 2024

A mock of a Notion database entitled Customer Conversations, with fields for company name, person and conversation date.

Sep 18, 2024

Published in

UX Collective

The zero-to-one research

Why big tech B2B research doesn’t work for your startup.

May 23

A vector illustration of a magnifying glass focused on a corner of an orange rectangle — Illustration by Ed Orozco

May 23

Published in

UX Collective

Upskill your communication

If you can’t articulate your value without buzzwords, how will you advocate for design in front of stakeholders?

Apr 26

A comicbook-style image of a man with a lightbulb over his head and the word INTUITION. Generated by ChatGPT, prompted by Ed Orozco.

Apr 26

Published in

UX Collective

A bright future for strategic thinkers

The ability to identify and frame problems is your most valuable asset.

Mar 20

A horizontal axis over which a series of upside-down orange rectangles move from left to right increasing their opacity — illustration by Ed Orozco

Mar 20

Published in

UX Collective

Why most products today are meh

Lack of differentiation and over-optimization are running rampant. Here’s what designers can do about it.

Mar 4

A distribution chart in the style of an old radio dial. Image by Ed Orozco.

Mar 4

Published in

UX Collective

Maintaining a growth mindset

How the challenges of the design industry can fuel our passion for learning new skills

Oct 31, 2024

A Venn diagram where the left circle says “challenge” the right circle says “passion” and the intersection says “motivation”

Oct 31, 2024

Published in

UX Collective

How designers create alignment

Alignment is a design superpower that keeps teams focused and projects on track.

Oct 7, 2024

3 large dots aligned horizontally traversed by a dashed line.

Oct 7, 2024

Published in

UX Collective

Designing for velocity

The engine of product-market fit.

Aug 24, 2024

A black circle with an arrow pointing right to an orange circle.

Aug 24, 2024

Published in

Bootcamp

Design Principles for Complex Technical Products

3 Things I learned from a decade designing technical products

Mar 3, 2024

Design Principles for Complex Technical Products

Mar 3, 2024

Published in

Bootcamp

Why Default Settings Matter More Than You Think

People don’t change their default settings

Nov 12, 2023

A skeuomorphic icon with 3 slides and the words “default settings”

Nov 12, 2023

Ed Orozco

Ed Orozco

Designer & writer | Join the Solo Designers slack group ✳︎ https://www.solodesignerscollective.com/

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