Don’t Compete, Specialize

Don’t Complete, Specialize — By Ed Orozco

I hear a lot of UX folks worry about competition.

They feel like they will be driven out of the market by cheaper options or expensive, larger firms.

Both the cheap and the large offer a broad portfolio of services, which might make you think you need to do the same. Well, not quite.

Let’s take a look at both scenarios:

Cheaper And Low Cost