Modular Design Process: A Brief Intro

A reference template for building a scalable design process through swappable modules.

A diagram of a modular template for building a scalable design process. — Image by Ed Orozco
A modular template for building a scalable design process. — Image by Ed Orozco

Inductive reasoning

Discovery

  • Interviews
  • Observations
  • Heuristic audits
  • Research reports
  • Competitor analysis and benchmarking

Strategy

  • “Design Strategy is the intersection between business profitability and value for people.”
  • North star
  • Competitive advantage
  • KPIs & OKRs

Deductive reasoning

Execution

  • Wireframes
  • Design Systems
  • Art Direction
  • Visual Design comps

Feedback

  • Usability tests
  • A/B tests
  • Looking at Analytics (provided there is a control for our variable)
  • Prototype (commonly mistaken as part of execution)

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Ed Orozco

Reflections on UX, DesignOps, & Remote Work. | Top writer in design on Medium | https://edorozco.com/