In this chapter, we’re going to be talking about ways in which you can boost your exposure using paid sponsorships.
This is part 5 of the 5-Days To More UX Leads course.
- Your Unique Value Proposition: Your message.
- Marketing Gravity
- Watering Holes: Where your future clients hang out
- Warm Introductions: The most effective way to engage with your clients
- Paid Exposure & Sponsorships 👈 You are here
Sponsorship networks are a great way to get quality traffic to your website. They categorize IT firms based on customer testimonials, paid endorsements, and case studies.
While there are many sponsorship platforms, the two main ones are Clutch and DesignRush. I recommend you get your firm on both and on as many free ones as you can, for they will all link back to your website, building up your SEO ranking.
Clutch
Clutch is an independent ranking platform for digital services. They create rankings for different industries based on real customer feedback.
You can boost your position in the ranking by paying for one of their membership packages. Depending on the keywords — e.g. UX or Web Development– the pricing can vary. The more traffic a keyword gets, the more expensive is to rank in the top positions.
Even if you don’t want to invest a lot in their memberships, you can get good quality leads from being on the website through customer reviews.
The way reviews work is, once you finish your work with a client, you can ask Clutch to set up a phone call with them to ask for their experience working with you. Clutch then proceeds to write down a summary of their conversation with your clients on their website.
You have absolutely no control over the content of the review, and that a good thing. It add transparency to the process, so make sure your client is happy with your work.
DesignRush
DesignRush operates similarly to clutch with a few distinctions.
DesignRush’s packages tend to be more affordable. While they have less traffic, they still get a fairly good amount.
Where they really shine is on their PR network. DR pushes press releases and articles to some of the biggest news outlets online which does wonders to your SEO authority.
Here’s a list of the most important sponsorship platforms and networks that you can use to increase the exposure of your agency.
- Clutch
- Design Rush
- 99 Firms
- G2
- HubSpot Solutions Directory
And that’s it!
We’ve arrived at the end of the course. Hope some of it was helpful.
Good luck!
